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About the Role Blendid is seeking a talented content writer & social media manager to join our marketing team and lead development of short and long form copy and management of our B2B and B2C-focused social media channels. The ideal candidate will have experience working with a variety of content development from a technology company. Working virtually or in-person at our Sunnyvale, CA headquarters and reporting to the VP of Marketing, you will help us develop, implement, and manage consumer and customer communication plans to help attract and engage Blendid foodservice operator customers, prospective investors and smoothie consumers (in that order of priority). Content development to include: Social media – Linkedin, Instagram, Facebook, Twitter, and TikTok. Email development and management. Blogs and ghost written media articles. Press Releases, Press Talking Points, and Interview talking points. Periodic drafting of executive speeches. Website update copy enhancement. Sales overview materials. What You’ll Do Build and execute B2B and B2C social media, blog, and newsletter strategy. Generate, edit, and publish daily-to-weekly content (original text, images, video) that is on-brand and on-strategy, and builds meaningful connections with our diverse audiences. Create editorial calendars for all tactics. Moderate all user-generated feedback on social. Write web and sales material copy to promote the Blendid licensee program to customers. Collaborate with the marketing team (VP, Managers, Designers, and PR) and other departments (sales, PR, executive team etc.) to manage reputation, identify key players and coordinate actions. Develop media plan recommendations to promote social and blog activity and increase web traffic. Develop and track KPIs for each content type. Continuously improve tactics by reviewing performance and identifying enhancement action plans monthly, or more frequently as needed.