Content Writer

Blendid
Blendid

Marketing & Communications

Sunnyvale, CA, USA

Posted 6+ months ago
About the RoleBlendid is seeking a talented content writer & social media manager to join our marketing team and lead development of short and long form copy and management of our B2B and B2C-focused social media channels. The ideal candidate will have experience working with a variety of content development from a technology company. Working virtually or in-person at our Sunnyvale, CA headquarters and reporting to the VP of Marketing, you will help us develop, implement, and manage consumer and customer communication plans to help attract and engage Blendid foodservice operator customers, prospective investors and smoothie consumers. You will partner closely with our Executive and Sales teams and PR agency to develop effective communication plans.Content development to include: Social media (LinkedIn, Instagram, Facebook, Twitter, TikTok); Email development and management; Blogs and ghost-written media articles; Press releases and talking points; Executive speeches; Website copy enhancement; Sales overview materials.What You’ll Do- Build and execute B2B and B2C social media, blog, and newsletter strategy- Generate, edit, and publish content (text, images, video); create editorial calendars; moderate feedback- Write web and sales copy to promote the Blendid licensee program- Collaborate with marketing, sales, PR, and the executive team; develop media plan recommendations; develop and track KPIsAbout You- 8+ years total experience, 5+ years in social and content writing; proven copywriting and social media management experience- Excellent writing/editing and communication skills in English; portfolio of published work- Experience with social tools (e.g., Hootsuite) and reporting; creative thinker; strong analytical skills; organized self-starter- BA/BS in Marketing, English, Journalism or related field