Content Writer
Blendid
Marketing & Communications
Sunnyvale, CA, USA
Posted on Sep 28, 2025
About the RoleBlendid is seeking a talented content writer & social media manager to join our marketing team and lead development of short and long form copy and management of our B2B and B2C-focused social media channels. The ideal candidate will have experience working with a variety of content development from a technology company. Working virtually or in-person at our Sunnyvale, CA headquarters and reporting to the VP of Marketing, you will help us develop, implement, and manage consumer and customer communication plans to help attract and engage Blendid foodservice operator customers, prospective investors and smoothie consumers (in that order of priority). You will work on the Marketing team, but partner closely with our Executive and Sales teams and PR agency to develop communication plans for effective engagement with investors, customers, and Consumers.Content development to include:- Social media – Linkedin, Instagram, Facebook, Twitter, and TikTok- Email development and management- Blogs and ghost written media articles- Press Releases, Press Talking Points, and Interview talking points- Periodic drafting of executive speeches- Website update copy enhancement- Sales overview materialsWhat You’ll Do- Build and execute B2B and B2C social media, blog, and newsletter strategy- Generate, edit, and publish daily-to-weekly content (original text, images, video) that is on-brand and on-strategy, and builds meaningful connections with our diverse audiences- Create editorial calendars for all tactics- Moderate all user-generated feedback on social- Write web and sales material copy to promote the Blendid licensee program to customers- Collaborate with the marketing team (VP, Managers, Designers, and PR) and other departments (sales, PR, executive team etc.) to manage reputation, identify key players and coordinate actions- Develop media plan recommendations to promote social and blog activity and increase web traffic- Develop and track KPIs for each content type. Continuously improve tactics by reviewing performance and identifying enhancement action plans monthly, or more frequently as neededAbout You- Proven experience as both a content writer or copywriter and having managed social media for multiple companies; 8 years minimum work experience, with 5+ yrs in social and content writing- Excellent writing and editing (photo/video/text), and communication skills in English, with a portfolio of published article, blogs, and/or newsletters- Demonstrable social community management experience, including use of syndication tools (Hootsuite, etc) and routine reporting; able to provide examples of prior social media strategies and community results under your prior management- Generative, creative thinker develop new angles for content- Strong analytical skills to measure and adjust activities to maximize traffic and engagement in a competitive and frequently changing landscape- Independent self-starter; highly organized with the ability to multi-task and meet deadlines in a fast-paced environment- Passionate about technology and healthy eating- BA/BS in Marketing, English, Journalism or related field
