Regional Account Management Lead
Sales & Business Development
Bangkok, Thailand
About Zaapi
Zaapi (https://www.zaapi.com) is the AI Customer Experience (CX) platform designed for the modern era of commerce. We are backed by Global Founders Capital, Flash Ventures, Partech, Flourish Ventures, Tekton Ventures, 1982 Ventures, Iterative VC, Kaya Founders and other leading global investors.
About the Role
We are seeking an experienced Regional Account Management Lead with 3-5 years of experience, based in our Bangkok office, to own inbound sales, renewals, and account management across our regional client base. This role is the commercial backbone of our international business, owning the full client lifecycle from inbound lead conversion through renewal and upgrade.
The portfolio spans both ends of the market, and you will need to be effective at both. The majority of our accounts are SMB and mid-market e-commerce sellers: a high-volume book where success comes from responsive service, sharp prioritisation, and spotting upgrade opportunities across many accounts at once. Alongside that sits a smaller number of enterprise clients who require deep, consultative relationships and hands-on implementation work. We are looking for someone who can move comfortably between the two, running an efficient SMB book while giving enterprise accounts the depth they need.
On the enterprise side, a meaningful part of the work is helping clients deploy AI: scoping use cases, shaping the rollout of AI agents and automated workflows, and coordinating with our product and engineering teams to deliver them. This is a solutions-lead role rather than a technical one. You do not need to write code, but you do need to be curious about what AI can do for a business and confident translating a client's operational problems into something our platform can solve.
This position reports directly to the COO. You will start as an individual contributor and, as our international portfolio grows, be expected to build and lead the regional account management team.
What You'll Do
- Inbound Sales: Convert inbound leads from across the region into paying subscribers through product demos, consultative selling, and plan recommendations based on the client's use case and business needs.
- SMB & Mid-Market Portfolio: Run our regional book of SMB and mid-market accounts, onboarding new subscribers, keeping them active and getting value from the platform, and managing a high volume of relationships efficiently without letting service quality slip.
- Upgrade & Expansion: Grow the existing portfolio by understanding client usage patterns across the book and recommending plan changes and add-ons that genuinely fit their growing needs.
- Enterprise Accounts & AI Implementation: Own our enterprise relationships end to end. Scope AI use cases with client stakeholders, lead implementation planning and rollout, and work with product and engineering to deliver. Act as the commercial owner of these accounts through go-live and beyond.
- Renewals & Retention: Own the renewal pipeline across the full portfolio. Proactively engage clients ahead of renewal dates, identify churn risks, and maintain high retention rates across the regional subscriber base.
- Account Management & Support: Act as the primary point of contact for client inquiries, resolving "how-to" questions, coordinating bug resolution with the product team, and ensuring clients are fully utilising the platform.
- Reporting & Client Feedback: Produce weekly qualitative and quantitative reports on client feedback, sales performance, and market insights across markets. Translate frontline client interactions into actionable product and commercial recommendations.
- Team Building: As the international portfolio grows, hire, onboard, and lead the regional account management team.
- Project Management: Lead and execute commercial operations projects. Examples include automating invoicing and receipts, improving onboarding flows, and building client-facing resources.
Minimum Qualifications
- Bachelor's degree
- Native or fluent English proficiency (client communication across the region, internal communication, reporting)
- 3-5 years relevant work experience in sales, account management, or customer success
- Based in, or willing to relocate to, Bangkok
Preferred Qualifications
- Thai language proficiency
- Experience in SaaS sales or account management
- Experience managing a high-volume SMB or mid-market book alongside larger strategic accounts
- Experience working with enterprise clients on software implementations or technical rollouts
- Interest or hands-on exposure to AI tools, agents, or workflow automation
- Familiarity with e-commerce sellers or SME clients in Southeast Asia
- Experience managing or mentoring junior team members
- Previous experience in a startup environment
Location
- Bangkok, hybrid with 3 days a week in the office
- Office near Thonglor BTS station
- Accounts are handled across the region, so some travel and flexibility around time zones is expected
What We Offer
- Health insurance
- Flexible benefit of THB 20,000 per year
- Hybrid working, 3 office days per week
- 14 days of annual leave
- Sales commission based on sales revenue, with no minimum or maximum threshold