Product Marketing Manager
Yoco
Marketing & Communications, Product
Cape Town, South Africa
Posted on Apr 3, 2025
Who We Are
Yoco is one of Africa's largest fintech companies, building an ecosystem of intuitive, dynamic payments and business tools. These connected tools are easy to tailor to diverse business needs, enabling brave businesses to do better and grow.
Founded in 2015, we now process over US$3 billion annually for over 400,000 businesses.
We are powered by over 330 people across our three talent hubs in the Netherlands and South Africa. We come from different backgrounds and have different viewpoints, so we can keep building cutting-edge financial tools for growing businesses.
We’re growing fast. With growth comes compelling challenges, which means that if you’re an ambitious problem-solver with big ideas you will be challenged, stimulated, and grow with us at Yoco. You have a passion for doing good. You’re bright and grounded, experimental and brave.
We believe growing together is a commitment and that it means being uncomfortable and overcoming problems, and when faced with such problems seeing opportunities where others see barriers. But we know it’s not for everyone.
We don’t stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other. We’re constantly evolving - and we’re doing it fast.
Be Brave and Grow With Us.
About The Role
We’re looking for an experienced and enthusiastic Product Marketing Manager, who will diligently connect customer insights with innovative products and successfully craft and execute GTM strategies.
Sitting at the intersection of product development and marketing, you will work across teams to shape how our products are positioned, launched, and adopted. With an ambitious roadmap ahead, your expertise in go-to-market (GTM) strategy, audience segmentation, competitive analysis, and sales enablement will be critical in driving growth.
The ideal candidate is data-driven, results oriented, customer-obsessed, and highly strategic, with a background in GTM execution in a tech environment
What You Will Be Doing
At Yoco you will:
We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.
Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.
So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
Find Out More About Who We Are Here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
Yoco is one of Africa's largest fintech companies. We enable small businesses to thrive through open commerce.
Founded in 2015, we have helped over 400,000 small businesses across South Africa accept card payments and access capital–often for the first time.
We have over ±350 team members across our key hubs in South Africa and the Netherlands, all working to deliver world class payments and software solutions to small businesses.
We have raised $170M from some of the leading institutional investors in the world such as TPG, Dragoneer, Partech, Velocity, Quona, Raba, 4DX and many more.
Yoco is one of Africa's largest fintech companies, building an ecosystem of intuitive, dynamic payments and business tools. These connected tools are easy to tailor to diverse business needs, enabling brave businesses to do better and grow.
Founded in 2015, we now process over US$3 billion annually for over 400,000 businesses.
We are powered by over 330 people across our three talent hubs in the Netherlands and South Africa. We come from different backgrounds and have different viewpoints, so we can keep building cutting-edge financial tools for growing businesses.
We’re growing fast. With growth comes compelling challenges, which means that if you’re an ambitious problem-solver with big ideas you will be challenged, stimulated, and grow with us at Yoco. You have a passion for doing good. You’re bright and grounded, experimental and brave.
We believe growing together is a commitment and that it means being uncomfortable and overcoming problems, and when faced with such problems seeing opportunities where others see barriers. But we know it’s not for everyone.
We don’t stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other. We’re constantly evolving - and we’re doing it fast.
Be Brave and Grow With Us.
About The Role
We’re looking for an experienced and enthusiastic Product Marketing Manager, who will diligently connect customer insights with innovative products and successfully craft and execute GTM strategies.
Sitting at the intersection of product development and marketing, you will work across teams to shape how our products are positioned, launched, and adopted. With an ambitious roadmap ahead, your expertise in go-to-market (GTM) strategy, audience segmentation, competitive analysis, and sales enablement will be critical in driving growth.
The ideal candidate is data-driven, results oriented, customer-obsessed, and highly strategic, with a background in GTM execution in a tech environment
What You Will Be Doing
At Yoco you will:
- Own the Product Marketing strategy for a set of Yoco’s products (e.g., Card Machines, Online Payments, Capital), collaborating closely with Product, Sales, Brand, and Performance teams
- Develop deep customer and market insights—understanding pain points, behaviors, competitive dynamics, and regulatory trends
- Craft compelling value propositions, messaging, and positioning for new and existing products
- Look after pricing and promotions to ensure these align with business goals, market trends and best reflect the value of Yoco’s portfolio
- Take a portfolio view to ensure Yoco’s products are positioned cohesively across pricing, messaging, and overall strategy
- Ensure consistent, high-impact product communication across web, app, email, social, and other marketing channels
- Launch go-to-market campaigns in partnership with Brand, Performance, CRM and external agencies to drive product adoption and new customer acquisition
- Measure success by setting and tracking KPIs for product launches, campaign performance, and customer engagement
- Build bridges between business goals, product roadmaps, customer needs and sales and marketing tactics, to effectively drive revenue growth
- Enable teams internally with product knowledge, training, marketing and sales enablement materials
- Leverage customer insights and data to refine messaging, identify new opportunities, and influence product development
- Work closely with leadership and constantly propose new initiatives to product, in order to improve acquisition, activation, retention and referrals
- 6+ years of experience in product or brand marketing—preferably in a tech, high-growth startup or scale-up environment
- Proven ability to drive integrated GTM plans- developing differentiated messaging, launching products and driving adoption
- Highly analytical and data driven, relying on data to uncover trends, measure impact, and iterate
- Clear track record of working closely with sales and producing sales enablement materials to support them in meeting their goals
- Strong project leader —able to align cross-functional stakeholders and successfully drive execution across multiple teams
- Good storyteller—able to craft compelling narratives that resonate with different audiences
- Exceptional project management, communication and interpersonal skills, with the ability to meet deadlines
- Comfortable in a fast-paced environment, managing multiple projects simultaneously
- Ability to juggle different projects at the same time and thrive in a fast paced start-up environment
- Degree in business, marketing, finance or related field
- Fintech or Payments experience would be considered a plus
We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.
Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.
So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
Find Out More About Who We Are Here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
Yoco is one of Africa's largest fintech companies. We enable small businesses to thrive through open commerce.
Founded in 2015, we have helped over 400,000 small businesses across South Africa accept card payments and access capital–often for the first time.
We have over ±350 team members across our key hubs in South Africa and the Netherlands, all working to deliver world class payments and software solutions to small businesses.
We have raised $170M from some of the leading institutional investors in the world such as TPG, Dragoneer, Partech, Velocity, Quona, Raba, 4DX and many more.
