BTL Manager
Wave Mobile Money
Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
Wave is now the largest financial institution in Senegal, with over 7 million users. And, we’re still in the early days of our product roadmap and potential impact on people’s everyday lives.
We’re hiring a results-driven and creative BTL Manager in Burkina Faso with a strong ability to bring brands to life through impactful field activations and on-the-ground marketing initiatives. Reporting to the Head of BTL and Distribution, you’ll lead the planning and execution of BTL campaigns that drive user growth, engagement, and trust.
In this role, you'll;
- Manage day-to-day logistics of marketing operations: roadshows, stands, events, etc.
- Plan BTL actions to support end-user growth and animate points of sale.
- Increase user trust through BTL actions.
- Prepare supporting materials and promotional merchandise for events and other BTL activities.
- Recommending sources (new channels, partnerships, alliances) through networking and influencers for the growth of our users, helping to create and develop new BTL activations.
- Improving the visual standards of our agencies, as per the brand guidelines of the company.
- Track the progress and quality of our agent network visibility and branding by working in collaboration with our branding partners and our field sales and agent network management team.
- Receive stock materials, marketing, and distribution supplies from our vendors and suppliers, and organize dispatch accordingly; track inventory of all stock and manage orders to prevent stock-outs.
- Assess BTL actions periodically to measure their impact on the company's growth.
Key details
- Location: You'll work from our office in Ouagadougou, with frequent travels in the upcountry.
- You must have work authorization in Burkina-Faso.
- This is a fixed-term position, 6 months contract.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer (26 weeks for mothers and 4 weeks for fathers) and subsidized child care when you return to work.
- We help you live your fullest life now- we subsidize gym memberships and fitness classes.
- Airtime reimbursement.
- Free food and a beautiful office space.
Requirements
- 4+ years of relevant work experience at a marketing agency, telecom, payment service provider, FMCG, or financial institution.
- Fluency in Mooré.
- Ability to build and maintain strong relationships with external stakeholders.
- Ability to work with cross-functional teams.
- Demonstrate strong analytical skills.
- English is a plus, as this role may regularly interact with non-French speakers.
You might be a good fit if you
- Have successfully executed marketing operations and events.
- Love to be in the field and do not mind doing some handy work.
- Are diplomatic and have excellent communication skills.
- Are detail-oriented and seek to achieve excellence in everything you do.
- Enjoy owning projects - you're autonomous yet know when to escalate problems.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Adjust quickly to changing priorities and conditions.
- Think about culture and process from the users' perspective.
Our team
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
