Portfolio Jobs

As a CRM Specialist, you will execute campaigns and initiatives that maximize customer engagement, retention, and value. You will manage day-to-day CRM activities including campaign setup, testing, and optimization across multiple channels such as email, SMS, push notifications, and remarketing. Working closely with the CRM Manager, you will focus on automation, personalization, and continuous performance improvement, ensuring communications are relevant, timely, and impactful.

What we expect from you:

• Owns execution of CRM campaigns, including setup, monitoring, and optimization.
  

• Supports implementation of the CRM strategy defined by the CRM Manager and Group Head of CRM.
  

• Works with customer segmentation, personalization, and targeting to deliver relevant and effective messaging.
  

• Provides input to campaign innovation, customer journey improvements, and automation flows.
  

• Analyzes campaign performance and prepares reports to inform business decisions.

• AI & automation enthusiasm - you must drive improvements via implementing the latest trends and technologies to make your work seamless.
  

• Collaborates with BI, performance managers, copywriters, and brand teams to ensure aligned communication.
  

• Acts as a subject matter expert on campaign execution tools, continuously suggesting improvements.

What we look for:

• Bachelor’s degree in Marketing, Business, Communication, or related field.
  

• 1–3 years of experience in CRM, email marketing, or digital campaign execution.
  

• Proficiency in CRM platforms and campaign management tools.
  

• Analytical mindset with the ability to interpret campaign data and improve performance.
  

• Strong organizational skills and attention to detail.
  

• Fluent in English (additional local language is an advantage).
  

Preferred:

• Experience in e-commerce, FMCG, or retail environment.
  

• Knowledge of customer journey design and automation tools.
  

• Familiarity with A/B testing, personalization, and segmentation techniques.
  

• Basic knowledge of HTML for email setup.

About Rohlik

Making customers happy in the Czech Republic, Hungary, Austria, Germany and Romania.

What we offer

Our goal in life is to make other peoples’ lives better. Such a mission is difficult, life at Rohlik is difficult – it is not for everyone.

Is it the right one for you?