Senior Director Brand Experience
Oviva
Sales & Business Development
Germany
Why Oviva?
At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life.
To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future.
Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions.
Join us, and be part of the team making that future possible!
The Role
As Senior Director of Brand Experience you will set the vision and strategic roadmap for our brand, ensuring that our current and future patients have a fantastic experience with our brand and that we grow our brand awareness and equity. In particular you will own and drive:
Oviva’s end-to-end brand vision; from research and positioning to creative strategy and execution
Market research to understand our target customers and their needs, including identification and scoping of new customer profiles
Definition of a consistent positioning and brand experience to be applied across the whole patient funnel (from ad to app), tailored to each customer profile
Development and execution of our brand and media strategy to grow long-term brand awareness, but also deliver short-term on brandformance results
Budget ownership and allocation
Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies.
Essential:
Visionary strategic thinker with a track record of turning brand experience into company growth
Strategic brand thinking (positioning/ messaging, customer profile identification, competitor assessment)
Experience with qualitative and quantitative market research
Strong analytical mindset and skilled in forecasting, budgeting, and performance analysis to evaluate channel performance using statistical methods like MMM, attribution models, lift tests, but also performance and media KPIs
Experience with analytics tools (e.g., TVSquared, GA4, Looker or similar)
Experience and strong vision how to integrate AI in the team’s daily work to drive efficiencies and competitive edge, e.g., through faster experimentation
Mastery of offline and digital reach channels (TV, Radio, YT) and brand performance
Experience managing brand marketing at scale (e.g., 7-figure budgets)
Proven ability to lead without direct authority, managing cross-functional and external teams
Confident operating in ambiguity, able to prioritise effectively and move quickly from idea to execution
Strong communicator and mentor, able to drive alignment and shared purpose
Fluency in German and English
Growth-minded leader with a role-model mindset, eager to shape future leaders
Background in fast pace and competitive industries
Experience steering media agencies to achieve desired brand outcomes
Desirable:
Experience in highly regulated industries (health, fintech)
Experience in operative media buying and managing digital marketing channels is a plus
Education & Qualifications:
8-10+ years in brand marketing, with at least 2+ years in a team leadership role in a high-performance environment
Key responsibilities & deliverables
Brand Strategy & Positioning Define and evolve Oviva's brand positioning and experience strategy, with an initial focus on Germany and the potential to shape our approach across existing and new markets. Lead market research to deepen understanding of current and future patient profiles, and translate insights into a consistent brand experience across the full patient funnel — from first ad impression to in-app engagement. Assess market segmentation and size against Oviva’s growth ambition, and define clear segment-level growth priorities and best-practice playbooks.
Media Strategy & Campaign Execution Own the brand and media strategy across TV, CTV, Radio, OOH, YouTube, and Print, driving brand awareness, consideration, and patient acquisition. Set the strategic direction for campaigns, continuously testing and optimising for both brandformance and lead generation outcomes. Lead agency relationships, negotiate media placements, and steer partners towards ROI-based approaches that balance awareness with performance.
Forecasting & Performance Own forecasting for lead volume, spend, and cost efficiency. Define brand and media KPIs (awareness, reach, CPM, CPL, ROAS) and apply rigorous measurement frameworks - including MMM, brand lift studies, and attribution models — to evaluate impact and guide investment decisions. Keep stakeholders informed to enable faster, better-resourced decisions.
Cross-Functional Leadership Partner closely with Performance Marketing, Creative, Product, and local market teams to ensure full-funnel alignment, consistent messaging, and campaigns that are accessible, relevant, and conversion-driven. Act as the ultimate brand custodian across functions, resolving trade-offs between brand integrity and short-term performance pressures.Collaborate with Data Science & Analytics on forecasting and media mix modelling, and with Product Marketing and UX Research on patient insights.
Team & Budget Ownership Lead and develop a team covering Creative, Media Strategy, and Market Insights (including roles to be hired), fostering a high-performance culture aligned with Oviva's mission. Own and allocate the brand investment budget (€5M in 2026), ensuring spend is optimised for maximum commercial and patient impact.
