Portfolio Jobs

Why Oviva?

At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life.

To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future.

Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions.

Join us, and be part of the team making that future possible!

As Manager, Media Strategy & Execution, you will own the planning, buying, and performance tracking of Oviva's brand media investments, with a primary focus on TV and additional awareness channels such as Radio, Print, OOH & Digital channels such as YouTube & Meta reach. You will drive:

• End-to-end media strategy including spend allocation, media channel selection, impact measurement

• Spend allocation across awareness channels to optimize on business and media KPIs (€5M brand investments in 2026)

• Annual and monthly forecasting, performance tracking and optimisation, leveraging brand tracker, MMM, and media measurement tools to assess campaign impact and guide investment decisions

• Agency and partner relationship management including media buying negotiations with agencies and TV stations to secure the best media deals for Oviva

• Media execution for key campaigns including cross-functional collaboration

Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies.

Essential:

• Deep expertise in TV media planning and buying; Expertise in Radio, OOH, Print, CTV and digital awareness channels such as YouTube & Meta reach

• Strong analytical mindset with experience in media KPIs (GRPs, Reach, Frequency) and business KPIs (CPL, ROAS); ability to connect media spend to commercial outcomes

• Experience managing media agencies and external partners, steering towards ROI-based outcomes

• Proficiency with analytics and media measurement tools (e.g., TVSquared, GA4, or similar)

• Familiarity with marketing mix modeling, brand lift studies, and attribution frameworks

• Highly organised with strong project management skills across multiple campaigns and stakeholders

• Clear and confident communicator, able to present data-driven insights to senior stakeholders

• Experience working in fast-paced, performance-driven environments

• High attention to detail with a strong commitment to data accuracy, particularly in weekly performance tracking, data validation, and reporting

Desirable:

• Experience in highly regulated industries (health, fintech)

Education & Qualifications:

• 4–6 years in media planning/buying or brand marketing, with hands-on TV experience

• Fluent in German and English

  
  

• Media Strategy & Mix: Define and maintain Oviva's media mix framework across TV and additional awareness channels (Radio, Print, OOH, CTV, YouTube, Meta reach), mapping channel selection to customer journey goals and expected media impact. Develop a comprehensive measurement framework to evaluate channel effectiveness and inform ongoing strategy.

• Budget Ownership & Forecasting Own budget allocation and distribution across awareness channels. Optimise spend allocation monthly based on performance insights and response curves. Develop annual and monthly forecasts for business KPIs from media investments, and define a clear point of view on steering TV against both media KPIs (GRPs, reach, CPM) and business KPIs (CPL, ROAS).

• Agency & Partner Management: Lead day-to-day execution with the media agency and media partners, ensuring campaigns are delivered on time, on budget, and to brief. Manage media buying negotiations with agencies and TV stations to secure the best deals for Oviva. Build strong relationships with the TV consultant to validate data, interpret performance signals, and continuously improve buying decisions. Coordinate with the Creative Team to ensure timely asset availability for all media partners.

• Data insights & Performance Tracking: Own weekly TV data collection, review, and reporting. Coordinate with the Data Science & Analytics team to ensure accurate and timely inputs into media mix modelling and broader performance models. Leverage brand tracker and other data sources to assess campaign impact on awareness and consideration, validating insights with the TV consultant to ensure data sufficiency and statistical reliability.

• Cross-functional Collaboration: Present brand media performance and impact to key internal stakeholders including the Senior Director Brand Experience, Performance Marketing, and Finance. Partner with the digital awareness steering team to ensure consistent full-funnel media presence and messaging alignment.

Key stakeholders & key relationships:

• Media agencies & TV stations and TV consultant (primary external partners for planning, buying, and performance validation)

• External measurement partners for awareness channels, brand tracking

• Paid and unpaid Marketing (especially for joint campaigns, full-funnel alignment, as well as execution of digital brand marketing campaigns (e.g., YT & Meta reach))

• Internal Creative Team (ensuring asset availability and alignment with media schedules)

• Data science & Analytics (forecasting, mix media modeling, market insights)

• Product Marketing

• Partner with Country GMs and local market teams on market strategies and insights on patient funnel and pathway

• Finance (budget alignment and performance forecasting)

Key Success Measures:

• Deliver topline growth through media strategy & execution with clear reporting on spend vs. performance

• Improved TV buying efficiency (discounts, CPM, GRPs) and measurable contribution to brand awareness and lead volume.

• Accurate and timely forecasting of business KPIs from media investments, with reliable weekly performance tracking and data infrastructure.

• Strong agency and partner relationships that deliver campaigns consistently on time, on budget, and to brief.