Senior Product Marketing Manager, Ecosystem & Community
Littlefish
Marketing & Communications, Product
Remote
Posted on Mar 27, 2026
About littlefish:
We are a fast-growing fintech startup powering financial institutions across the African continent through our full stack enterprise platform. Proudly rooted in South African values but with a vision that transcends borders, we provide a single stack that powers merchant acquiring across payments, onboarding, engagement, commerce and operations.
Help us enable every enterprise, connect every merchant, and make every transaction intelligent. Your work will create lasting change in how financial services are delivered.
The Role
This is a rare opportunity to build the product marketing and community function at a fintech platform that powers some of Africa's largest financial institutions. You will define the narrative, design the community infrastructure, and shape how an entire ecosystem understands and adopts the platform. There is no inherited playbook. You bring the thinking, the craft, and the execution.
This role owns product marketing and building community at littlefish. We have built the infrastructure powering the largest banks on the continent. Now, we are building the ecosystem around it. You will own platform positioning for enterprise clients and their users and architect a community model that turns customers into champions. We are looking for someone who is comfortable with responsibility for both setting direction and delivering the work. You shape platform positioning, support enterprise financial institution sales, and personally execute the marketing outputs that make those narratives real.
You work closely with the Head of Ecosystem and Growth, sales, product, and leadership to turn platform capability into clear commercial stories and keep the business aligned on what we sell, how we sell it, and why it matters.
This role requires someone who can ideate, prioritise, and then deliver, comfortably moving between strategy, writing, design, tooling, and execution.
What's important for this role at littlefish
Create and maintain littlefish product marketing content output
Design and launch a structured community model, including appropriate frameworks, advocacy pipelines, and activate champions
Build relationships with external vendors and key stakeholders
Convert enterprise relationships into drivers of ecosystem growth
Ability to think in flywheels, not funnels
Embrace continuous learning and AI-native workflows
Balance bold thinking with operational execution
Have a deep appreciation for customer needs and pain points and a willingness to dive deep and learn
You know when to say No and are also able to prioritise so that the urgent is resolved, the important is addressed and the long-term is taken care of
What You'll Do
Community and Ecosystem Architecture
Design and launch a structured community platform
Build a product champion framework, including key programs and reward systems
Coordinate with growth team to build a scalable model with clear ROI
Design key events and milestone markers for the community
Content, brand and execution (hands-on)
Own platform positioning for banks and financial institutions.
Translate platform capabilities into clear business cases aligned to banking priorities.
Draft blogs, product updates, and thought-leadership content.
Manage and update content on the littlefish website.
Support social media and employer branding alongside the team.
Create sales enablement assets using tools like Canva.
Plan and execute email campaigns using tools such as Mailchimp and HubSpot.
Write and distribute executive updates for internal teams and investors.
AI-native workflows
Design and operate AI-augmented marketing workflows for content creation, research, synthesis, and iteration.
Build and maintain AI-powered tools aligned to sales narratives and product messaging (custom GPTs, contextual AI assistants, prompt libraries).
Use AI as a force multiplier across all marketing outputs while maintaining accuracy, credibility, and brand integrity.
Stay current on AI tooling developments and continuously improve marketing productivity through new capabilities.
Internal communications and alignment
Own internal messaging around platform narrative, roadmap shifts, and GTM priorities.
Ensure sales, product, and leadership are aligned on how the platform is positioned.
Create internal documentation and enablement materials teams actually use.
What You Bring
Experience working with or selling into enterprise clients.
Ability to translate complex platforms into clear, commercial messaging.
Demonstrated experience in building user communities and product champions.
Comfortable balancing strategy and execution across various aspects of product marketing and community building.
Ability to design KPIs around engagement, advocacy and influence.
Strong writing skills and confidence with modern marketing tools.
Able to work cross-functionally and bring clarity in fast-moving environments.
To apply, please send your resume and a short cover letter to talent@littlefishapp.com
