Your tasks
Are you ready to shake up Italian Food Retail with us?
KoRo is transforming the way consumers discover and purchase high-quality natural foods and snacks, with a strong focus on vegan and organic products. After establishing a solid online presence, we are now entering a phase of strategic acceleration in physical retail, particularly in GDO and Drugstores.
We are looking for a Trade Marketing Manager with deep knowledge of the Italian retail market, ready to play a key role within our team. You'll be the vital link between our Marketing strategies and tangible success at the point of sale. Your mission is to maximize the visibility and performance of KoRo products in key distribution channels, turning our brand values into effective in-store activities, targeted promotions, and innovative POS materials.
Your responsibilitiesPlan, execute, and track trade marketing activities to drive visibility and sell-out in Italian retail (GDO & Drugstore)
Develop and roll out target-group-specific POS strategies, including promotional materials and activations
Collaborate closely with Italian Marketing, Key Account Management, and Global Trade Marketing to support omnichannel campaigns and promotions
Analyze market, competitor, and sales data to derive clear, actionable recommendations for the Italian market
Coordinate product launches and relaunches in retail, including budget planning and KPI tracking