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KoRo France is strongly accelerating its presence in Mass Retail (GMS) and Out-of-Home (OOH) channels.

We are looking for a Trade Marketing Apprentice or Intern to support this key growth phase. Your goal is to strength the brand’s impact in the field and turn strategy into concrete actions.

1. Strategic Planning – GMS & OOH

• Development: Design operational activation plans adapted to the specifics of Mass Retail and OOH channels.
• Briefs: Build activation briefs for retailers and partners (events, highlights, drive/click & collect operations, etc.).
• Field Analysis: Gather and analyze needs via Field Sales feedback, store constraints, and commercial opportunities.
• Solutions: Transform these needs into concrete, actionable, and deployable solutions.

2. Trade Activation – Execution & Operations

• Coordination: Manage relationships with agencies (POS, creative, production, logistics) ensuring quality, costs, and deadlines.
• Retail Deployment: Set up impactful activations in supermarkets (tastings, trade & promo operations, theatricalization, signage/POS, shelf talkers).
• OOH Tools: Participate in creating sampling kits, foodservice POS, and vending materials.
• Kit Management: Build and evolve tools (signage, displays, branding).
• Sales Force Support: Ensure the availability of field resources (allocations, logistics shipments) and answer daily needs (equipment support, merchandising coordination).
• Execution Monitoring: Check in-store compliance (photos, guideline adherence, actual vs. forecast deployment).

3. Evaluation & Retail Analysis

• Validation: Check all tools before distribution (POS, creative assets, shopper messages).
• Post-Activation Reviews: Analyze performance (sell-out, visibility impact, conversion rates, compliance).
• Budget Management: Follow up on quotes, reconciliation, and complete reporting.
• Monitoring: Drive internal tracking tools (dashboards, KPIs).

You will work daily with:

• Internal: Global Trade / Activation teams, Key Account Managers (GMS), Field Sales, Brand Marketing.
• External: Creative agencies, production, POS logistics, brand ambassadors.
• The Goal: Ensure fluid, fast, and premium execution at the point of sale.

• Education: Master’s degree (Bac+4/5) in Business School or University, with a strong interest in Trade Marketing, Mass Retail (GMS), or the Food industry.
• Mindset: Rigorous and organized, you are capable of managing multiple projects simultaneously. You have a pragmatic, "solution-oriented" mindset and enjoy understanding the reality of the field.
• Skills: Relational ease, autonomy, and a sense of initiative.
• Tools: Excellent mastery of the Google Suite (Sheets, Slides, Drive) and Notion.
• Languages: Fluent French and English.
• The Extra Plus: A first experience in Mass Retail, Trade Marketing, Category Management, or field execution.

• Our colorful team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks
• Flexible working hours to ensure a good work-life balance.
• Optimal performance thanks to a modern MacBook.
• 20 % discount in our KoRo online store.