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Category & Consumer Insights Lead (m/f/d)

KoRo

KoRo

Berlin, Germany
Posted on Mar 6, 2025
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Your tasks
Do you want to join our team? In this role, you’ll play a key part in shaping and executing our assortment strategy to drive KoRo’s growth and success. You’ll collaborate closely with various departments to optimize our product selection, refine pricing strategies, and expand our market presence.
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Key responsibilities:
  • Develop and execute a comprehensive assortment strategy to drive growth in the retail channel.
  • Collaborate with Sales, Marketing, Supply Chain, and Finance to ensure seamless product launches and ongoing category success.
  • Conduct in-depth market and competitor analysis to identify opportunities for expansion and differentiation.
  • Monitor KPIs such as sell-through rates, revenue growth, and margin performance, adjusting strategies as needed.
  • Co-Develop end-to-end product lifecycle, from selection and introduction to phase-out strategies.
  • Drive cross-functional projects to enhance operational efficiency and category performance.
Your profile
  • Min. Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
  • 5+ years of experience in Category Management, Buying, or Merchandising within the FMCG or retail sector.
  • Experience working with retail partners, wholesalers, and distributors.
  • Strong communication skills in English and German
  • You live in Berlin or are open for a relocation for your new position.
  • Proven ability to analyze data and market trends to make strategic decisions.
  • Strong understanding of assortment planning, pricing strategies, and supplier negotiations.
  • Experience with Nielsen Data.
  • Excellent negotiation and stakeholder management skills.
  • Proficiency in Excel, BI tools, and ERP systems (Tableau, SAP, or similar preferred).
  • Highly analytical, detail-oriented, and commercially driven mindset.
What you can expect from us
  • Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
  • Extensive onboardings which will prepare you for your various and challenging tasks
  • Flexible working hours and home office options to ensure a good work-life balance
  • A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket
  • Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX
  • Optimal performance thanks to a Windows laptop or a MacBook.
  • Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea
  • 20 % discount in our KoRo online store
  • Regular team events and joint activities as well as legendary company parties
Sounds good?
Then send us your application and all other relevant documents (CV and motivation letter) via our website.
We are looking for team members, not just co-workers! We are curious to know who you are and what moves you, so feel free to tell us already in a few introductory sentences.
About us
KoRo was founded in Berlin in 2014 with the aim of making high-quality food accessible to everyone at fair prices by skipping trading levels, efficient processes, and bulk sizes with a simple design. Today, besides its large packaging, KoRo stands out from its competitors through its unique products – like our best-selling date hazelnut cream, exceptional kinds of nut butter, and a wide range of snacks. KoRo now employs around 300 people and our products are sold throughout Europe.

KoRo will offer you a dynamic environment where you won’t only contribute to the food market revolution, but you will also be able to show your full potential. We are a diverse and committed team in which people from many countries and cultures work on a common mission: to make KoRo Europe's leading brand for innovative vegan and vegetarian foods. At KoRo, you will have the opportunity to be part of an open and exciting company that is constantly developing and in whose innovative and creative atmosphere new ideas and approaches are encouraged.

The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.

Do you want to become part of our mission and actively shape the future of KoRo with your skill and talent? Then apply now!
Apply now
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