Growth Manager Northern Europe
Evaneos
🎯 Role & Impact
At Evaneos, we connect travelers with local experts to create more authentic and responsible travel experiences.
As Growth Marketing Manager – DACH & Northern Europe, you'll help accelerate growth in one of our most strategic regions. Your mission: increase acquisition, boost local performance, and adapt our marketing playbook to local needs.
You’ll pilot key digital channels (SEO, SEA, CRM, Social, Affiliates, Influencers), bringing global strategies to life through smart localization. With central experts driving execution, your mission is to turn strategy into measurable local impact.
👥 The International Team
You’ll report directly to the DACH Country Manager.
The team is led by the Head of International and brings together, in each cluster:
2 Country Managers
2 Marketing Managers
Its mission is to drive growth across markets by:
combining deep local insights with central expertise
ensuring strategies are both locally relevant and globally consistent
🇩🇪 Your Key Responsibilities
1️⃣ Performance Tracking (KPI & Monitoring)
Deliver on your market’s growth ambitions by hitting the target volume of qualified leads.
Drive and maximize the performance of the full marketing mix (SEO, Paid, Affiliates, Display, CRM, Influence, etc.), tailoring actions to different customer segments (new vs. repeat travelers).
2️⃣ Market Insights & Research
Be the voice of the DACH traveler inside Evaneos: gather, analyze, and consolidate insights (including personas).
Turn insights into impact by ensuring Brand, Product, CRM, and Data teams adopt and act on them.
3️⃣ Marketing & Growth Activation
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Bring local expertise to Growth initiatives:
- Make sure copy, visuals, and tone strike a chord with German-speaking travelers,
- Roll out and optimize local SEO strategy,
- Build and scale affiliate partnerships that deliver qualified customers,
- Adapt and fine-tune display & affiliate campaigns,
- Shape e-merchandising for your market(s).
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Lead local activations that make a difference:
- Manage local agencies and partnerships,
- Spark creative brand activations tailored to the DACH audience,
- Craft and execute local influencer strategies,
- Launch events and offline campaigns (from street marketing to community-driven experiences) in strong collaboration with Brand and Growth teams.
🌟 What makes this role unique
🤝 Close collaboration with central experts to develop a 360° marketing skillset across all areas.
📊 Significant marketing budget to support ambitious business goals and impactful campaigns.
🎯 A strategic and hands-on role that perfectly fits entrepreneurial profiles looking to make a real difference.
🎁 What’s in it for you:
La Voyagerie – Our vibrant Paris HQ, built for collaboration and creativity
Hybrid flexibility – Up to 2–3 remote days/week
Work-from-anywhere – Travel and work from other regions a few times per year
Well-being programs – Gymlib (EGYM Wellpass), yoga, meditation, and team culture events
Travel perks – Test our product yourself with exclusive travel benefits
Annual Salary – €48–50K, based on experience, with full transparency and equity frameworks.