Lead Product Data Analyst

Evaneos

Evaneos

IT, Product, Data Science
Paris, France
Posted on Feb 14, 2025

📊 Data Team at Evaneos

At Evaneos, we’re revolutionizing the travel industry by connecting travelers directly with local agencies, offering them a tailor-made, authentic, and responsible experience.

Data is at the heart of this transformation. Our approach is rooted in scientific, data-driven methods, focused on formulating, testing, and validating (or rejecting) hypotheses. This empowers us to:

  • Optimize the traveler journey with deep user insights

  • Drive marketing & commercial performance through smart decision-making

  • Leverage our unique Travel Data to create personalized experiences

🤲 Within Evaneos, our expertise is split into two key teams:

  • Product & Growth Analytics Data Team: This team partners with the Product, Acquisition, and CRM teams to monitor platform performance, evaluate product experiments, and drive actionable insights. It is composed of 3 Data Analysts.

  • Business Analytics Team: This team collaborates with Evaneos' operational teams to drive the overall strategy, focusing on both B2C and B2B audiences while ensuring performance tracking. It is composed of 3 Business Analysts.

〰️ We use Amplitude for product analytics.

🚀 For marketing analytics, we rely on Google Analytics and Wizaly.

⚙️ Our data and BI stack includes BigQuery, Looker, Airflow, dbt, and Git.

🎯 Your role as Lead Product Analyst

We are looking for a Lead Product Analyst to head our Product & Growth Analytics team.

You’ll report directly to Romain, our Chief Product & Growth Officer, and play a critical role in achieving our growth ambitions while shaping the future of travel at Evaneos.

Your role will be to manage a high-performing Product & Growth Analytics team, define robust analytical frameworks, champion data-driven decision-making strategies, and deliver actionable insights to elevate Product & Growth performance.

More specifically, this role will involve:

👥 Lead & mentor the Product Analytics Team

  • Manage and mentor a team of 3 Product Analysts, each focusing on Acquisition & Activation, Funnel, and Customers & CRM.

  • Shape the data culture by empowering Product & Growth teams through:

    1/ Training on data interpretation, analytics frameworks, and decision-making.

    2/ Implementing best practices in experimentation, performance tracking, and impact measurement.

📈 Drive Experimentation & Data-Driven Decision-Making

  • Own and optimize performance analysis, including KPI tracking, user journey insights, segmentation, and engagement metrics.

  • Champion a culture of rapid experimentation, supporting teams with robust data-backed A/B tests that drive product and growth improvements.

  • Optimize marketing attribution models with Wizaly, combining last non-direct click and algorithmic contributions to improve acquisition, retention, and engagement strategies.

🤝 Collaborate Across Teams

  • Team-up actively with the Business Analytics Lead to align insights and performance tracking, ensuring seamless integration of product and commercial data.

  • Collaborate closely with the Growth Team to enhance acquisition, activation, and long-term user engagement.

  • Work with Data Engineering, Data Intelligence, and Product Design to:

    • Optimize pipelines and blend user research with data-driven insights.
    • Implement scoring, matching, and personalization systems to enrich the traveler experience.
    • Drive AI/ML-powered innovations for new product features.
    • Integrate data insights and qualitative research for better user engagement.
  • Analyze the traveler journey end-to-end, uncover actionable insights, and collaborate with R&D Leadership to drive product and business innovation.