Head of Marketing
CO2 AI
Head of Marketing
As the Head of Marketing / Marketing Director, you will play a pivotal role in the growth of CO2 AI by shaping our product marketing, lead generation and brand through impactful initiatives.
WHAT YOU’LL DO (AND WHY IT MATTERS)
We will expect you to develop, own, and execute a comprehensive marketing strategy, generate pipeline, and manage communications. You’ll initially lead a team of 2-3, with the opportunity to scale the function as the company grows. Key responsibilities:
- Define, develop and execute the overall marketing strategy
- Own all aspects of Product Marketing
- Drive brand awareness and continue to position CO2 AI as a thought leader in the market
- Develop a compelling content strategy, including articles, white-papers, case studies, and other relevant materials showcasing CO2 AI's expertise and innovation
- Conduct market research to identify trends, opportunities, and better understand our competitive landscape
- Build and maintain strong relationships with key media outlets, industry influencers, and stakeholders to secure positive press coverage
- Work closely with the sales team to align marketing strategies with sales goals and contribute to revenue growth
- Drive lead generation efforts through digital marketing campaigns (SEO, SEM, social media, and email marketing)
- Lead, mentor, and develop a high-performing marketing team
- Foster a collaborative and innovative marketing culture within the organization
- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)
- 7-10+ years of B2B marketing experience
- 2-3+ years specifically on product marketing topics
- 1-2+ years leading, managing or coaching other team members
- Excellent strategic thinking, analytical, and problem-solving skills.
- Experience, or at least strong interest and self-education, in Sustainability
- Previous experience working in a start-up or scale-up environment
- Exceptional communication and interpersonal skills
- Demonstrated success in developing and executing marketing strategies
- Experience managing and leading a marketing team.
- Fluency in English (oral and written) is required
WHERE YOU WILL BE BASED
While most of the team is based our of Paris, we are open to the below locations
- Paris
- UK (London surroundings)
- US (New York surroundings)
YOUR TEAM
You will be leading the marketing team and reporting directly to the CEO
RECRUITMENT PROCESS
- Interview with Vaughn our Talent Acquisition Manager
- Interview with our Maud our VP Operations
- Case Study Interview and Panel Presentation with 2 to 3 leadership team and marketing team members
- Interview with Charlotte, our CEO
We may ask you for references of former managers or team members throughout the process.
We’ll do our best to make sure you get feedback within 48 hours maximum after each interview.
- Department
- Marketing
- Role
- Head of Marketing
- Locations
- Paris
- Remote status
- Hybrid
- Employment type
- Full-time
Colleagues
About CO2 AI
We relentlessly pioneer and scale advanced, intelligent solutions and actionable insights that empower decision-makers to sustain our world.
Our software shifts carbon reduction and sustainability initiatives from the theoretical to the impactful. Using a rigorous methodology and proprietary data, we enable some of the world’s largest enterprises to measure, track, report, and ultimately reduce their environmental footprints at scale — even across the entire supply chain.
Incubated by BCG, we combine leading technology, deep sustainability expertise, and extensive industry experience to fight climate change.
Bring your start-up mindset and ambition for fighting climate change to our growing, collaborative and innovative team!
