Senior Marketing Specialist
almentor
Marketing & Communications
Egypt
About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
Job Overview: We're looking for a strategic Senior Marketing Specialist to drive our multi-channel growth. You will lead the execution of high-impact campaigns, with a specialized focus on scaling our presence on LinkedIn and Twitter (X).
As the Senior Marketing Specialist, you will:
- Plan and execute end-to-end multi-channel campaigns (digital, social, email, and content) aligned with corporate objectives.
- Own the strategy and execution for LinkedIn and Twitter (X), balancing organic community building with paid scaling.
- Partner with Product, Content, and Growth teams to ensure brand consistency across all user touchpoints.
- Monitor KPIs, oversee campaign setup, and provide data-driven insights to refine tactics and improve ROI.
- Collaborate with Data/Analytics teams to track user behavior, retention cohorts, and conversion metrics.
- Drive the promotion of educational content, including video lessons and instructor profiles, ensuring adherence to brand guidelines.
The ideal candidate will have:
- +5 years of proven experience in marketing, preferably within EdTech or SaaS.
- Expert-level proficiency in LinkedIn Campaign Manager and X Ads Manager.
- Strong ability to interpret complex data, manage funnel metrics, and report on campaign performance.
- Exceptional storytelling skills with a knack for creating engaging educational content.
- Demonstrated success in a fast-paced environment requiring cross-functional teamwork.
