Customer Life-cycle Management (CLM) Specialist
almentor
About almentor: almentor is a cutting-edge online video marketplace for e-learning and professional business development throughout the Middle East and Africa. Offering video courses in Arabic and English, we curate top-rated training programs of expert-created content and guided curriculum with interactive delivery.
Our Mission 🚀: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.
Role Overview: We're looking for a CRM Marketing Specialist to manage and optimize multi-channel campaigns (email, SMS, push, in-app) using Braze. You'll segment users, personalize communications based on customer journey stages, and work closely with marketing, product, content, and support teams.
As a CRM Specialist you will:
- Design and manage CRM campaigns across channels (email, SMS, push notifications, in-app, etc.) using Braze
- Segment user base and personalized communications to match customer journey stages.
- Collaborate with marketing, product, content, and customer support teams to align CRM activities.
- Monitor and analyze campaign performance, customer behavior, and CRM KPIs to drive continuous improvement.
- Maintain and improve customer data
- Develop and implement A/B testing plans for campaign optimization.
- Report regularly on CRM metrics including open rates, click-through rates, conversions, and retention.
- Assist in loyalty and re-engagement strategies for different user segments.
The ideal candidate will have:
- Bachelor’s degree in relevant field
- 2–4 years of experience in CRM or lifecycle marketing, preferably in digital platforms or e-learning.
- Hands-on experience with CRM Braze.
- Strong data analysis and reporting skills using tools like Excel, Google Analytics, Power BI or Looker Studio.
- Proficiency in customer segmentation and journey mapping.
- Excellent communication skills in both English and Arabic is a plus.
- Detail-oriented with strong organizational and project management skills.
- Familiarity with GDPR and other data privacy regulations.
