Lead Sales Enablement
Agicap
Sales & Business Development
Lyon, France
Posted on Jun 30, 2025
Overview
The Sales Enablement Lead plays a key role in empowering the sales organization to sell more effectively and efficiently. This person is responsible for designing, developing and delivering enablement programs that drive consistent messaging, improve sales productivity, and accelerate ramp-up time for new hires.
Working closely with Sales Leadership, Marketing and Product this role ensures that the sales team has the knowledge, tools and support they need to win at scale.
Responsibilities
- Develop and implement scalable sales enablement strategies aligned with company growth goals
- Create, maintain and evolve sales playbooks, battle cards, objection handling guides and training materials
- Design and lead onboarding programs for new sales hires and continuous learning initiatives for existing reps
- Deliver engaging training sessions (live and digital) focused on product knowledge, sales methodology, negotiation tactics and value-based selling
- Partner with Marketing and Product teams to translate product launches and market insights into actionable sales content
- Analyze sales performance metrics to identify skill gaps and areas of improvement
- Manage and optimize the use of sales enablement tools
- Measure and report on the impact of enablement initiatives on win rates, ramp-up time, deal velocity, and revenue outcomes
Qualifications
- Bachelor's degree in business or related field.
- 5+ years of experience in sales enablement, or corporate training (SaaS B2B preferred)
- Demonstrated ability to design and deliver impactful training content and programs
- Strong communication, facilitation and presentation skills.
- Proficiency in CRM and sales enablement platforms.
- Experience working in fast-growing, high-performance sales environments, working cross-functionally and influence stakeholders at all levels.
- Data-driven mindset with an ability to measure and demonstrate ROI of enablement efforts
Reporting Structure
- Reports to: VP of Revenue Operations
- Cross-functional collaboration with: Sales Leadership (SDR, AE, CSM, AM and partner team), Marketing, Product, Customer Success, and RevOps teams
Location
- Hybrid position based in Lyon. Regular presence with the sales (SDR, AE, CSM, AM and partner team) teams is required to ensure effective enablement, coaching, and alignment with field operations
Looking forward to discussing this opportunity further !
